Items tagged with icar
One of the hottest rumors in tech right now is that Apple is working on an electric car. Word all over the web Apple is approaching the project hyper aggressively with hopes of launching an electric vehicle as early as 2020. If Apple pulls it off, it would mean that this is something the Cupertino company has been working on for several years now, or was able to skip some steps in the R&D process by poaching talent and seeing what other manufacturers have done to this point.Building a car typically takes five to seven years. An electric car is a bit more complicated, though Apple has plenty of incentive to get this done as quickly as possible, if in fact it really is working on an electrical...
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Over the past week, rumors have persisted that Apple is preparing to enter the auto manufacturing business. This speculation was first fueled by the appearance of Chrysler minivans dotting the country that are registered to Apple, Inc. The Wall Street Journal took things a bit further, reporting that Apple has been hiring former, high-level auto industry employees, and has roughly 100 people working on an electric vehicle under the codename “Titan.” Needless to say, many folks in the auto industry are rightly skeptical of a new entry from Apple. Breaking into the auto market is not exactly easy, and building a fully functional, crash tested, and consumer-ready electric vehicle complete with a...
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The web at large nearly wet it pants when word got out that Apple might be working on an electric car of its own. In reality, if that's what Apple wants to do, the $700 billion company has the cash and resources to dive in, along with the connections. The company lacks experience -- building an electric car is a bit different than sourcing an iPhone -- though even that can be purchased (Apple is no stranger to poaching talent). But before anyone trips over themselves in a mad dash to the dealership to find out when they'll receive a shipment of iCars, let's slow down a moment and consider the more likely alternative. It doesn't take a giant leap of faith to consider that it's...
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