Items tagged with go90

Verizon is reportedly getting ready to introduce a new live and on-demand streaming service for mobile devices called Go90. It will be an ad-supported subscription service that Verizon hopes will be popular among 18- to 34-year-olds -- so called millennials -- and will be available to all users, not just Verizon's own subscribers.In fact, Verizon purposely chose a name for its service that doesn't make any reference to the Verizon brand. The reasoning behind that decision is that Verizon wants its service to appeal to a large audience as it looks to expand its mobile ad businesses.As for targeting millennials, Marni M. Walden, president of product innovation and new business at Verizon, told... Read more...