Items tagged with final cut pro
Apple may have a nominal member of the standards group that developed Blu-ray, but the company has shied away from supporting Blu-ray playback for years. Blu-ray disc authoring, in contrast, was added to Final Cut Studio 3 / Final Cut Pro 7 back in 2009. Jobs has previously commented on Apple's decision. In 2008, the CEO told listeners: "Blu-ray is a bag of hurt... I don’t mean from the consumer point of view. It’s great to watch movies, but the licensing is so complex. We’re waiting until things settle down, and waiting until Blu-ray takes off before we burden our customers with the cost of licensing." Apple has never categorically rejected adding Blu-ray support at a future...
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There's a certain level of comedy associated with poking fun at any "big guy." If they're on top, for whatever reason, folks tend to think it's hilarious whenever someone makes an (accurate) jab at 'em. Such is the case with Apple. Years back, it was "M$" on the top, getting nailed by a flurry of jabs, and now the tables are turned. The once-little guy is now sitting on top in terms of mind share, market cap, stock price, etc., and while Microsoft obviously still rules the roost with desktop OS market share, it's pretty clear that Apple is the "popular" thing right now. So, when the company revealed the newest version of their professional A/V editing software (Final Cut Pro X), many people were...
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