A new app rocketed to the top of the Chinese Apple App Store charts over the weekend called Zao. The app launched in China on Friday and allows users to swap their faces with film or TV characters very easily. The app required users to submit a series of selfies to the app where the user blinks, moves their mouth, and makes facial expressions.
The app then uses the selfies submitted to realistically morph the person's animated likeness on to popular characters in movies, TV, and other content. The deepfake tech is so good at putting faces onto the bodies of other people that some have been concerned about the potential for misuse.
In case you haven't heard, #ZAO is a Chinese app which completely blew up since Friday. Best application of 'Deepfake'-style AI facial replacement I've ever seen.— Allan Xia (@AllanXia) September 1, 2019
Here's an example of me as DiCaprio (generated in under 8 secs from that one photo in the thumbnail) 🤯 pic.twitter.com/1RpnJJ3wgT
After the privacy uproar and a rash of bad reviews, Zao updated its app to say that it will not use the selfies or videos uploaded by users other than to improve the app. Zao has promised to change its policy, stating that it "understands" the concerns about privacy. The company promised to "fix the issues that we didn't take into consideration." It did note that making the fixes would "take some time."
Zao has said that when content uploaded by users is deleted that it will remove the content from its servers. Deepfakes such as those made by the Zao app have been a big concern for users over the potential for misuse. A deepfake app called deepnudeapp was able to disrobe women and was incredibly popular before the people behind the app killed it off, stating they didn't want to make money that way.