Yahoo To Grab Exclusive Online Hosting Rights To SNL Content

Well, that's one way to grab some attention! As Yahoo looks to reinvent itself under a new CEO, it's trying a few new tricks. And one of those, it seems, it grabbing exclusive rights to provide online access for Saturday Night Live archives. The famed comedy show has been online in various places over the years, but having a complete look at skits from 1975 through today is impressive for sure. It'll include "a library of show clips from the 1975-76 season" right on through today, as well as select SNL musical performances, behind-the-scenes clips, and a selection of dress rehearsal clips.

Yahoo! will also feature current season episodes non-exclusively and has distribution rights for library show clips outside of the U.S. non-exclusively. Marissa Mayer, Yahoo! President and CEO, said. "We are thrilled to give Yahoo! users the most comprehensive collection of 'SNL' content available on the web, and make Yahoo! a home for current season clips, as well as clips from the entire 38-season archive." Yahoo! and Broadway Video Entertainment will collaborate on building a digital hub for the "SNL" programming, which will be promoted across Yahoo!'s network. Archived "SNL" content will be removed from other video platforms and available exclusively on the digital hub for one year.

Here's the real question: is this a one-off experiment for Yahoo, or are more models just like this already in the works?