Hoping to tap into the growing buzz of online social networks, the Journal is adding a feature to its Web site that will allow readers to see which Journal stories are popular among that user's Facebook friends.
The feature, which goes live early Wednesday morning, is called "SeenThis?" and is powered by a company called Loomia Inc. Financial terms weren't disclosed.
This is the WSJ's Online second foray into friendship. Remember they teamed with Digg earlier?