Just when we thought that Microsoft had finally gotten the hint and realized that people were getting incredibly tired of the Windows 10 upgrade nag screens, the company slips in another sucker punch to stun us. This time around, some users are receiving full screen prompts to upgrade to Windows 10 for free ahead of the July 29th offer expiration date.
It’s annoying enough that the full screen offer interrupts whatever you’re doing at the time on your PC, but the fact that users are constantly being “sold” on Windows 10 is likely growing incredibly tiresome at this point. Microsoft even tries to soften the blow by apologizing for the interruption and explaining that customers who aren’t happy with the Windows 10 upgrade can roll back to their previous operating system (Windows 7 or Windows 8.1) within 31 days.
Unlike some previous Windows 10 upgrade nag screens, this one has a few more options other than the usual “upgrade or else” mantra that we typically see from Microsoft. On the bottom right-hand side of the screen, you’ll see prominent “Upgrade now” and “Remind me later” options for those that are inclined to upgrade. There are two other, less visible options in the bottom left-hand side of the screen. For those that are still on the fence about upgrading, you can be notified three more times about the offer or select “Do not notify me again” to put an end to the nag screens once and for all.
According to Microsoft, the above full screen message will not appear if at least one of these conditions is met:
- You have a recent version of the "Get Windows 10" app installed.
- You have selected the Do not notify me again option.
- Your computer is detected to be incompatible with Windows 10.
- You have previously uninstalled Windows 10 after you upgrade.
- Your Windows 10 installation failed and rolled back.
- You have hidden the "Get Windows 10" app notifications.
- You have disabled the Windows 10 upgrade or you have disabled the offer screen through registry key settings.
With that being said, those that have been carpet bombed with free offers to upgrade to Windows 10 will soon find absolute relief. After July 29th the free Windows 10 upgrade offer expires, and the operating system will be priced at $119 for an upgrade. At that time Microsoft will cease all upgrade notifications, as customers surely won’t want to be interrupted about upgrading to Windows 10 AND told to pay $119.
For those that have already performed the upgrade to Windows 10, another update awaits you on August 2nd: the Windows 10 Anniversary Update. This major update to Windows 10 brings a wealth of new features to the platform including Windows Ink and major enhancements to existing applications like Cortana and Microsoft Edge.
Microsoft recently made headlines when it lost a court case brought by a woman who claimed that Windows 10 was installed on her computer without permission. The upgrade made her computer unusable and she was awarded $10,000 for her troubles.