Virgin Mobile Intros Rock-Bottom Mobile Plan, Sprint Plans New Pre-Paid Carrier

Sprint has been on quite the roller coaster ride over the past couple of quarters, and while the latest one saw the company losing fewer postpaid subscribers than they had in past quarters, the numbers still weren't great. But over on the pre-paid side, things were different. Sprint has managed to stock up pre-paid subscribers, adding loads of customers who prefer to pay more for a phone up-front and pay their phone service month-by-month. The contract-free approach is definitely appealing during uncertain times, and Sprint has plenty of options for people.

There's Boost Mobile, Assurance Wireless and Virgin Mobile, all of which are now under Sprint's umbrella. Virgin Mobile continues to be one of the more popular choices out there for pre-paid customers, and now it's about to get even cheaper to go that route. A new plan will give customers unlimited Web surfing, texting, and e-mail for just $25 per month, and that includes 300 voice minutes. Many people don't use the voice end of their mobile plan nearly enough, so this option makes perfect sense for tweens who just text a lot. Another new option will boost those minutes to 1200 for $40/month, while unlimited everything goes for $60/month.

In other news, Sprint is gearing up to launch yet another pre-paid brand, but they aren't yet saying what the name will be. This one will market to "middle-aged Americans who only use cellphones occasionally to make calls." With an attractive plan like that one from Virgin Mobile, is it any surprise people are steering clear from 2-year contracts and going with the month-to-month option? If an Android phone ever heads to VM, watch for a mass exodus.