Verizon is making it easy to rock out with your iPhone out, or with your Android device if that is how you roll. How so? Verizon has reached a deal with Apple to include an Apple Music subscription with its Beyond Unlimited and Above Unlimited Plans at no extra charge, starting tomorrow, January 17.
That's a pretty nice perk, and it expands on Verizon's previous offer of six months of Apple Music included with its Unlimited plans. And while Go Unlimited customers are excluded from the expanded offer, they are still eligible to receive six months of Apple Music for free.
"When we introduced six months free of Apple Music to Verizon Unlimited subscribers, we said it was just the beginning of a great collaboration between Verizon and Apple to bring music streaming to our loyal customers," said Angie Klein, vice president of marketing at Verizon. "Our customers loved the offer, so we’re expanding the value of our Beyond Unlimited and Above Unlimited plans by including Apple Music at the same plan price. You can stream more of the music you love on the network you deserve."
Apple Music plans start at $9.99 per month (or $4.99 for students), and that is what Go Unlimited customers will pay after their six months are up, assuming they don't cancel. However, it remains free for Beyond Unlimited and Above Unlimited subscribers.
This is the latest is a growing list of streaming perks that wireless carriers are dangling in front of potential customers. T-Mobile, for example, offers a standard two-screen Netflix subscription to its One subscribers (and will continue to do so after the price hike goes into affect), and Sprint offers a free Hulu subscription in its Unlimited package.
Apple stands to benefit as well, as this should bolster its subscriber numbers in its battle with Spotify for streaming supremacy, and potentially draw more people into its ecosystem.
Of course, there's the whole topic of what is truly "unlimited." Verizon's Beyond Unlimited costs $50 per line and includes 22GB of 4G LTE data, after which it might be throttled when the network is congested, while Above Unlimited runs $60 per line and bumps up the unfettered 4G LTE cap to 75GB.