Twitch Prime received a facelift and a new name this week: Prime Gaming. This new name seems to be a play at combining extraneous brands under the Amazon Prime umbrella without making waves and changing much, but could it be a sign of an expansion of Amazon’s gaming division?
With this new branding, Amazon and Twitch are looking to expand their offering of free games and presumably draw in more “gaming-oriented” customers. It's also a possibility that Amazon's Project Tempo game streaming service
will also be baked into Prime Gaming as a rival to Google Stadia
and Microsoft's Project xCloud
. The ability to have all gaming-oriented brands under one umbrella would seem to make the most sense, as their goals would be more succinct. The general manager of Prime Gaming, Larry Plotnick, stated that “…no matter what kind of games you love, and no matter where you play them, they’ll be even better with Prime Gaming.” At the end of the day, it seems the goal is to pair Prime Gaming with whatever game you play and on whatever platform, even if that happens to be on the yet-to-be released Project Tempo. As far as free content goes, the selection has not changed in this transitional period with a smattering of 43 offerings. Besides the existing partnerships with Rockstar Games, Riot Games, and Roblox Corp., we can only guess that more content will be coming soon as different game publishing companies get their own deals and agreements on the platform.
Aside from the free content, Twitch prime has other offerings as well. When Twitch Prime initially launched, users could link a Twitch account with Amazon Prime
, obtaining access to ad-free viewing, a free monthly subscription, free games, game content, and more. Over the course of the last few years, the former Twitch Prime has made some changes, both good and bad. Since the beginning, a plethora of free games and DLC have been handed out to the delight of subscribers. On the other hand, in 2018, Amazon and Twitch made a bit of a ruckus when the ad-free viewing perk was pulled from Twitch Prime
. No matter how you may feel about Twitch Prime/Prime Gaming, the name-change hopes to bring in a new era for the platform.
In any case, all of the Prime Gaming freebies are just icing on the Amazonian cake alongside free two-day shipping, exclusive deals on items, Prime Video and Music, and so much more. If you aren’t looking to shell out the dough to get Amazon Prime
, a free 30-day trial is offered so you can get your hands on the content you desire. Either way, it will be worth keeping an eye on all the free gaming “loot” you can get with Prime Gaming and see what this renewed brand has to offer going forward. As food for thought, do you think that this may be a signal that Amazon is now looking to grow their gaming division out, or is it just a simple condensing of brands? Let us know what you think in the comments down below.