TV on cell phone screens? No thanks, says Europe

Once again, no one (except maybe cellular carriers and those supplying the content) should be surprised.

Europeans' interest in watching mobile television is as tiny as cell phone screens, a new study showed on Monday, even though the industry has been buzzing about offering TV on handsets for years.

Mobile operators hope that mobile TV could encourage users to spend an extra 5 to 10 euros a month, compensating for declining revenues from voice calls, but mobile television and video downloads ranked close to the bottom of consumer interest in a Gartner study in Europe.

Honestly, why would anyone be surprised at a lack of interest in watching TV on a tiny screen?!  Or, more to the point, why would anyone try to sell that, expecting huge revenues (you might some fringe interest, but not mainstream interest)?