Toshiba Announces Speedy Exceria SDXC and SDHC Cards, No Word on Price

Toshiba is launching a new line of SDXC and SDHC memory cards under the “Exceria” moniker that are designed to be the best in the business. The name, in fact, is a spin on the words “excellence” and “ experience”; in other words, Toshiba is stating that it has the track record and chops to deliver a top of the line solution with these new cards.

Compliant with the UHS-I2 standard, the cards should hit UHS and SD speed classes of 15 and 106 and will come in three series: Type 1, Type 2, and Type HD. Type 1 cards will have maximum read/write speeds of 95MB/s and 90MB/s and come in capacities of 8GB, 16GB, and 32GB; Type 2 will have 95MB/s and 60MB/s and 16GB, 32GB, and 64GB; and Type HD will hit 90MB/s and 30MB/sec in capacities of 8GB, 16GB, and 32GB.

The HD series will be available in May, with Type 1 coming in July, followed by Type 2 in August. What these memory cards will cost remains a mystery.

Toshiba Launches SDHC Memory Cards with World’s Fastest Transfer Rates
New Line of UHS-I Compliant SDXC and SDHC Memory Cards Provide Transfer Rates up to 95 (MB)/sec

RVINE, Calif., March 14, 2012 —Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, today announced the launch of a new line of high performance SDXC and SDHC memory cards under a new brand name - EXCERIA™1. The new line of SD memory cards offers the highest performance levels available.

EXCERIA, named to reflect a combination of "excellent" and "experience", offers cards fully compliant with the SD Memory Card Standard Ver.3.0 UHS-I2, and includes versions offering the world's fastest3 data transfer speed4 for an SD memory card.

The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. This success reflects size, ease of use and flexibility and, most of all, performance advances that support such functionalities such as recording HD movies, continuous image shooting with digital cameras, and short transfer times when copying data to other devices.

Toshiba's EXCERIA SDXC and SDHC memory cards offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 15 and SD speed class 106 . The new products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD - each offering three versions with different capacities.

The Type 1 series integrates new controllers that realize the world's fastest data transfers, with a maximum read speed of 95 megabytes (MB)/ sec and a write speed of 90MB / sec. Type 2 series products offer a maximum read speed of 95MB / sec and a write speed of 60MB / sec, while Type HD products have a maximum read speed of 90MB/ sec and a write speed of 30MB/ sec.

Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards. The new EXCERIA line will launch in April.

Key Features (All EXCERIA Series)
-Compliant with the SD Memory Card Standard Ver.3.0 UHS-104, which defines 104MB / sec as the fastest data transfer speed under the SD Memory Card Standard Ver.3.0 UHS-I.
-SDHC memory cards (32GB, 16GB, 8GB) are interoperable with SDHC host devices compliant with SD Memory Card Standard Ver.2.0.
-Integrates highly secure CPRM copy protection technology.
-The minimum recording speed is UHS speed class 1 and SD speed class 10.