Target ‘In A Snap’ App Let’s Users Scan Magazines For Products And Add Them To Online Shopping Carts
Target's free app is called "In a Snap" and it's available now for the iPhone. With it, smartphone owners can scan magazine ads with their handset's built-in camera. Beginning this month, the app will recognize images for Target's Room Essentials products in 10 home decor magazines including Architectural Digest, Domino, and Real Simple, CBS reports.
What's really taking place here is an evolution in mobile scanning. Since the advent of the smartphone and accompanying apps, we've been able to scan QSR codes and UPC symbols, but being able to recognize images and then make purchases based on that recognition is a functionality that's just now starting to emerge as a mainstream feature.
Target's app is similar to Amazon's recently announced Firefly service. Firefly will launch this week alongside Amazon's Fire phone, and the advantage it has is that it can recognize 100 million items right off the bat. By comparison, Target's app is limited to products in ads.
If you own an iPhone and want to give the app a try, you can download it now for free.