Seriously, Steve Jobs is Not Dead

If you had read a Bloomberg story that floated across the wires at 4:27 PM yesterday, your heart might have stopped, and you might have rushed to sell your Apple stock.  But no, it was all a mistake, and quickly retracted.  The retraction was rather terse, though, saying only "An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted."

The lengthy file contains not only a preliminary obituary for the iconic Apple chief, but also a list of suggested contacts for a more extensive story--Apple co-founder Steve Wozniak, Oracle CEO Larry Ellison, and early Apple evangelist Guy Kawasaki, among others.

The summary of Jobs' accomplishments, per the obituary, is that he "helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music, and refashioned the mobile phone."

It's not out of the ordinary at all that Bloomberg would have this written; all major news outlets have notable persons' obituaries prepared in advance so that only minor changes need be made at the actual time of death. That way, the news can be reported almost immediately and can be updated with further detail.

That's true, and these are usually written for older celebrities.  Notable exception: last year, when it was revealed that Britney Spears' obit was already penned by AP (during the height of her meltdowns).

However, this does remind people of Jobs's gaunt appearance at WWDC (above), and his past battle with pancreatic cancer.  On the other hand, it gave Jobs an opportunity to read his own obituary, something most never get a chance to do.

Tags:  Steve Jobs, jobs, steve, job, dead, EA