Samsung is a master at marketing, as is almost required these days to compete in the high-end smartphone space. From snarky ads making fun of the competition to social media posts teasing new products, Samsung 'gets' it. In regards to the latter, Samsung on Sunday posted a teaser of its rumored folding Galaxy phone on Facebook under its 'Samsung Mobile' account.
Just as it sounds, Samsung Mobile is the account Samsung uses to promote a variety of mobile products, like the Galaxy Note 9, Notebook Flash, and Odyssey mixed reality headset. Presumably soon, the growing list will include the Galaxy F or Galaxy X, or whatever Samsung ends up calling its upcoming folding smartphone.
Short of an official announcement, Samsung nearly confirmed its imminent release with a graphic that it is now using as its profile picture. It's a simple graphic—just the word 'Samsung', except that it folds back on itself starting with the second "S," as shown above. The graphic sits on top of its banner image, a Galaxy Note 9, which strongly hints that a folding phone is en route.
This should not be a shock to anyone who has been following Samsung's efforts in the mobile space. It's long been rumored that Samsung was working on a phone with a flexible display, and just two months ago, Samsung's mobile boss DJ Koh confirmed as much when he told CNBC "it's time to deliver" on a foldable phone.
"You can use most of the uses... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they [consumers] buy it?," Koh said at IFA 2018.
Rumors have kind of been all over the place on what exactly this phone will be like. Hopefully we'll know by the end of this week, as Samsung is scheduled to host its Samsung Developer Conference on November 7-8 in San Francisco.