Samsung Boosts Production Targets For Galaxy S6 And Galaxy S6 Edge Based On Strong Demand

Just weeks ago, Samsung was freezing salaries amid falling profits and handing out pink slips to high level executives, all while trying to figure out what to do with stacks of unsold Galaxy S5 handsets. There was a sense of fear and uncertainty among employees as Samsung readied to hit the reset button, but through it all, the company never lost faith in its mobile boss J.K. Shin. Now it's paying off as the South Korean handset maker increases production on its recently announced Galaxy S6 and S6 Edge smartphones.

Samsung redesigned its flagship phone, ditching the plastic construction that had become a staple of the Galaxy line and going with a premium metal and glass motif. Though doing so meant giving up certain amenities -- it's no longer waterproof, the battery is non-removable, and there's no microSD card slot -- the response has been overwhelmingly positive, with pre-orders reportedly topping 20 million combined for the Galaxy S6 and S6 Edge.

Galaxy S6 Edge

As a result of the positive reception, Samsung decided at Mobile World Congress (MWC) last week to increase production by a million units, according to Korea's ET News. That translates into 13 million handsets for the initial batch, 5 million of which will be produced in March and 8 million April.

"Samsung usually sells 30 million main model smartphones per year. Considering the fact, 13 million per month is a pretty big number," a mobile carrier company said.

It's a bit of a gamble when you look back at what happened with the Galaxy S5, though if the reported pre-order number is anywhere close to being accurate, Samsung should be in good shape. In that case, the challenge shifts to production, especially for the Galaxy S6 Edge.

The curved screen display model is comparatively difficult to produce. Nevertheless, demand for the device is supposedly "skyrocketing." As it stands, Samsung is planning to produce 1 million S6 Edge devices in March and 3 million more in April.

Via:  Samsung
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