Roku Player Marches into Wally World

As more and more devices come with Netflix streaming baked in -- would you really be surprised if your next toaster oven had a Netflix label on the side of the box? -- Roku is doing everything it can to keep its low-cost dedicated set-top box relevant. Towards that end, Roku managed to get Walmart to start selling its Roku XD player.

"We know that our customers love having instant access to entertainment on their TVs – and at great value. With the Roku XD player now available at Walmart, customers can get dad the perfect gift just in time for Father’s Day," said Roku Founder and CEO Anthony Wood. "Whether it’s dad-centric flicks, sports or tips for grilling the perfect steak, Roku offers something for dad every time he sits down to enjoy TV."

The Roku XD player isn't just about Netflix; it gives users access to more than 250 entertainment channels, including Hulu Plus, Amazon Instant Video, Crackle, Pandora, Rdio, TuneIn Radio, Flickr, Facebook, and a whole bunch more. Roku says it will even offer casual games like Angry Birds in the near future.

Walmart is selling the Roku XD player for $78.