PC Industry Rallying Behind DTX Specification to Enable Small Form Factor Adoption
- Open Standard Allows OEMs and ODMs to Innovate and Develop Smaller, Quieter and More-Efficient Desktop Systems -
CeBIT - Hannover, Germany -- March 15, 2007 --Further demonstrating its commitment to lead the world to energy-efficient computing, AMD (NYSE: AMD) today announced strong ecosystem support for DTX, the open standard specification driven by AMD to enable the broad development of small form factor (SFF) PCs. DTX has been developed to empower industry stakeholders to deliver innovative, energy-efficient small form factor solutions that are smaller, quieter, and desktop-friendly, all while delivering rich visual experiences. Companies including Akasa, Albatron, ASUS, Asetek, Compucase, ECS, Founder, FSP, Gigabyte, Hedy, NVIDIA, Shuttle, SilverStone Technology, Thermaltake, and Tongfang have expressed support for DTX, as well as their intent to develop and bring innovative solutions to market designed that benefit both businesses and consumers.
"AMD's customer-centric leadership role in defining DTX is invigorating the ecosystem and we are seeing the industry rally around the possibilities and future with this open standard," said Bob Brewer, corporate vice president, Desktop Division, AMD. "With the DTX open standard specification, the potential exists for the small form factor market to reap benefits similar to what the ATX standard has done for the desktop market in recent years. Leveraging commonalities within the PC ecosystem can also benefit customers and end users who value the size advantage, power savings, and quiet nature of energy-efficient systems."
AMD believes growth and availability of systems in the small form factor market can be accelerated with a mechanical interoperability standard that offers a similar business model and economics to what currently exists with ATX-based systems today. The DTX open standard specification is designed to help neutralize the cost difference between small form factor and standard desktop PCs by allowing OEMs, ODMs, and component vendors to take advantage of existing ATX infrastructure. Available benefits include cost efficiency, system options and backward-compatibility to help enable OEMs and the channel ecosystem offer ground-breaking PC design. READ MORE...