Online Spending For Black Friday Hits New Record In Internet Age
According to ComScore, online spending for the Black Friday holiday hit a record, notching some $1.04 billion. For the holiday season-to-date, $13.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Black Friday (November 23) saw $1.042 billion in online sales, making it the heaviest online spending day to date in 2012 and representing a 26-percent increase versus Black Friday 2011. Thanksgiving Day (November 22), while traditionally a lighter day for online holiday spending, achieved a strong 32-percent increase to $633 million. 57.3 million Americans visited online retail sites on Black Friday, representing an increase of 18 percent versus year ago. Amazon ranked as the most visited online retail site on Black Friday while also posting the highest year-over-year visitor growth rate among the top five retailers, with Walmart, Best Buy, Target, and Apple following suit in that order.
In other words, despite the fact that more people are dodging the crowds and shopping online, there are still even more people flocking to physical stores. Did you manage to snap up any great Black Friday deals? Or are you opting to wait for today to see what Cyber Monday brings?