"They accost him at airports. They pump him for technical information at conferences. Even his son is on his case. When you sell a product that tens of millions of videogame fanatics rely on, there is no escape. Nvidia Chief Executive Jen-Hsun Huang came home one evening in 2003 to find the latest copy of Maximum PC magazine waiting for him. Inside was a harsh review of Nvidia's new graphics card, the brawny set of microchips that makes the aliens and bullets come to three-dimensional life on a personal computer.
"Dad," Huang's then 13-year-old son Spencer, an avid gamer, wrote on a sticky note stuck to the page, "I think you need to kick it up a notch."
There aren't many technical details about NVIDIA or hints about the company's future plans, but they do say NVIDIA intends to release their next-gen products this spring.