Netflix Is Testing Ultra-Cheap $4 Mobile-Only Subscription Packages

Netflix
In an effort to expand its footprint in emerging markets, Netflix is rolling out a $3 monthly subscription plan that is for mobile devices only. This may or may not be a permanent thing—as of right now, the ultra-cheap mobile plan is part of a wider test as Netflix looks to gain ground in the streaming space with cheaper packages.

The $3 per month plan shouldn't come as a surprise, not after Netflix CEO Reed Hastings recently indicated plans to test cheaper packages.
Netflix kicked things off in Malaysia with a new Mobile tier that joins the existing Basic, Standard, and Premium subscription options. Pricing for the four tiers is as follows:
  • Mobile: RM17 (~$4 USD)
  • Basic: RM33 (~$8 USD)
  • Standard: RM45 (~$11 USD)
  • Premium: RM51 (~$12 USD)
The converted US dollars are all rounded amounts, but the general takeaway is that the new mobile-only streaming plan is around half the cost of the next cheapest tier. Like the other tiers, users can sign up for a free month to see how they like the service before committing to making monthly payments.

As for what's included at each tier, here's a breakdown:
  • Mobile: SD content on mobile only
  • Basic: SD (one screen)
  • Standard: HD (up to two screens)
  • Premium: Ultra HD (up to four screens)
Netflix confirmed the mobile-only trial to TechCrunch and added that similar experiments are "running in a few countries," though the company did not offer up any other details. It also didn't say if the mobile-only plan might expand to other parts of the world.

A mobile-only plan could potentially be popular in the US. Consider that smartphones have gotten bigger in recent years, making it more feasible to catch a flick or TV on a handset. Watching content on the big screen is still a superior experience, but there's something to be said for the convenience of whipping out a smartphone at any place and any time.

Overall, Netflix added nearly 7 million subscribers in its most recent quarter, and now has more than 137 million subscribers globally. The company expects to add 9.4 million more by the end of the year.

Via:  TechCrunch
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