Netflix Aims To Plant Itself On Your Next DVR
According to a new Wall Street Journal report, that's exactly what's going on behind the scenes, hinting that we may be closer than ever before to a new wave of cable boxes with Netflix integration. Reportedly, Netflix is talking with Comcast, Suddenlink and potential even more providers "to make its online video service available as an app on their set-top boxes." If these deals were to go through, you'd have to imagine that every other ISP / cable provider would follow suit shortly.
The reason that it has taken this long for these talks to get serious should be obvious: Netflix is a clear threat to the age-old business model of Pay-TV. And as we've seen, Pay-TV providers have been absolutely against any form of disruption in their industry, particularly as it relates to a la carte programming. But even cable execs are starting to see the writing on the wall: even thought many existing cable subscribers are keeping their packages while supplementing them with Netflix, there's an entire generation of college kids ready to graduate and start new families. And for them, they'll be perfect fine never having used a cable subscription. They've grown up on digital downloads, streaming, and Netflix -- why bite on cable now? That's an obvious problem for cable providers, and as the saying goes, "If you can't beat 'em, join 'em."
At this point, pay-TV providers should probably wake up and embrace the Netflix connection rather than reject it; sticking by old policies while the world around you changes will only work for so long. Hopefully, we'll hear more on this in official fashion soon.