Monkey Business: Installing A Graphics Card with AMD's Primate Pal

by Marco Chiappetta — Thursday, January 14, 2010, 02:17 PM EDT

AMD just sent over a note with an interesting link that you all have to see. To coincide with the release of the new, sub-$100 Radeon HD 5670, AMD is embarking on campaign to entice users to upgrade. The slogan? "It's so easy, a monkey could do it!"

"It’s been a hot season for PC gamers, with the recent releases of games like DiRT 2, Modern Warfare 2, and Dragon Age: Origins. To get the most out of these games – to play at the best frame rates, at higher resolutions, and with the most eye candy turned on – a graphics upgrade might be in order, and, for some of your readers, that prospect may be a bit daunting.

Not to fear. For those who might find upgrading tricky, AMD’s here to prove otherwise. In fact, AMD thinks it’s so easy to install a graphics card that even a monkey can do it, and they brought in their primate pal Louie to show everyone."

AMD ATI Radeon HD 5670 - Don't go bananas. It's easy... really.

Tags: AMD, ATI, Radeon, Gaming, graphics, GPU, monkey

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com