Microsoft is hoping to grab your attention right away by adding a little yellow triangle with an exclamation point on it overlaid on top of the standard Get Windows 10 icon that resides in the system tray. Once you click on it, you’re presented with the following screen:
There is now a countdown timer on Windows 10 updates. SMH pic.twitter.com/9LNwW4E5Hj— Thorn B. (@Thornblossom) July 20, 2016
Front and center is a countdown, which “expires” on July 29th — the last day that you can download Windows 10 for free. Once July 30th rolls around, customers will have to pay $119.99 to upgrade to Windows 10. Microsoft also extolls the benefits of the operating system, proclaiming it “The most secure Windows ever” and makes it clear that you can always rollback to your previous operating system if you don’t care for Windows 10 within 31 days of installation.
And unlike in previous incarnations, this version of the Get Windows 10 nag screen provides a clear option for you to decline the offer. Microsoft is doing everything in its power to boost the adoption of Windows 10, which has slowed somewhat since it was first introduced nearly a year ago. As of today, Windows 10 has been installed on over 350 million PCs worldwide.
Before Windows 10 officially launched, Microsoft expressed its goal have the operating system installed on over one billion PCs by the end of 2018. However, the company revealed earlier this week that it will not reach that goal primarily due to the lackluster performance of its phone division.