Microsoft To Unveil First Lumia Phone Sans Nokia Branding Next Week
Nevertheless, this doesn't come as a surprise, especially after reports of Microsoft's upcoming plans surfaced a week ago. The Nokia brand has been tied to Microsoft's Windows Phone platform, though was never able to build up any significant market share compared to iOS and Android devices. Shedding the brand gives Microsoft a fresh start, and we'll see what the company does with it.

"Microsoft is delivering the power of everyday mobile technology to everyone," the company stated on its Conversations blog. "Come back on November 11, to find our more!"
Though Microsoft is in this for the long haul, it won't be easy gaining ground in a market that's dominated by iOS and Android. According to data from IDC, Android is sitting pretty with an 84.7 percent share of the smartphone market, with iOS claiming another 11.7 percent. The good news for Microsoft is that Windows Phone is in third place, albeit a distant one with just a 2.5 percent share.