Microsoft Releases Superfluous Selfie App For iOS While Windows 10 Mobile Universal Apps Flounder

Microsoft's been spending time and resources releasing mobile applications for competing platforms, and while there's a certain logic in that, its latest app for iOS is, well, an interesting submission, to put it nicely. Called "Microsoft Selfie," it's essentially a version of its Lumia Selfie app, except for iPhone users.

"Microsoft Selfie is a selfie and portrait enhancement application. The app takes age, gender, skin tone, lighting, and many other variables into account, applies different models automatically and finishes enhancement with just a single click," the app's description reads. "Users can transform average photos into more presentable portraits in seconds. Key features of this application are noise reduction, intelligent enhancement, automatic exposure and color theme."

Microsoft Selfie

It's off to a positive start in the App Store with 4.5 star rating based on a little over 30 user reviews, so it has that going for it. But at the same time, we can't help but think Microsoft would be better served by focusing its full attention on beefing up its app catalog for Windows 10 Mobile.

That is one of the goals of a having a universal ecosystem in Windows 10, after all. Microsoft's trying hard to sell users on the idea of buying into the Windows 10 platform across multiple device categories, and mobile is the area that needs the most attention -- Windows accounts for less than 3 percent of the mobile smartphone market, and it's been dropping the past few quarters, not going up.

In any event, that's all for Microsoft to figure out. In the meantime, if taking a better selfie on your iPhone is what you're after, you can grab the Microsoft Selfie app for free in the App Store.