Microsoft Releases App For Google Android

Considering Microsoft and Google are competitors in the mobile phone space, it may seem a bit surprising that Microsoft is writing applications for the Google Android platform. In reality, though, Microsoft has previously released a couple of applications for competing platforms. In December 2008, Microsoft produced its first iPhone app called Seadragon. The software giant then released Tag for the iPhone in early 2009. Microsoft has also made Tag available on J2ME, BlackBerry, and Symbian S60 platforms.

Now, Tag is available for Android. Tag is an application that links 2D barcodes to websites, videos, social networks, promotions, and much more. After installing Tag on your smartphone, you can use the phone's camera to snap a Tag image and you'll instantly gain access to the content that corresponds to that image.


Benjamin Gauthey, a member of the Microsoft Tag team, wrote, "It’s important to give more people access to Tag because there’s huge demand for reliable mobile barcoding – businesses and consumers are eager to find creative ways to use their phone and hyperlink the real world. We want to make this easier, so over the next few months we’re making changes to our website — such as including many more ways to learn about and experience Tag and get inspired by how others are using Tag today — to help better meet the needs of our Tag community."

Tag Reader for Google Android is now available for download from the Andriod Market. Simply search for 'Microsoft Tag.'