Microsoft Opening London-Based Studio For Windows 8 Tablet Innovation

Wondering just how seriously Microsoft is taking Windows 8 on tablets? Maybe this will clear things up. The company has just announced plans for Microsoft Studios to open up a new London-based facility, and it will be led by Rare's former Production Director, Lee Schuneman. Reporting into Phil Harrison, Corporate Vice President of Microsoft's Interactive Entertainment Business (EMEA), the new studio's remit will be to "develop a long-term business with Entertainment as a Service at its core, with a focus on Windows 8 tablet devices as the underlying technology and platforms as part of Microsoft Studios' continued expansion across the region."

A recruitment drive for the as yet unnamed new studio is currently underway. The new outfit will initially be based at Microsoft Studios' Great Pulteney Street premises in London and will commence operations in November. It's interesting to see Microsoft putting so much effort behind the tablet now; the iPad proved it was a winner years ago, but obviously caught everyone by surprise. After all, tablets had failed in the consumer world years prior, but obviously expectations and demands have changed since. Will Microsoft's Surface slowly eat away at the iPad's market share? Let's ask that once more after the holiday season concludes.