Word on the street is that Microsoft is ready to bury its Lumia brand and move in a different direction with Windows 10 Mobile smartphones developed by its Surface hardware team. Microsoft for all intents and purposes confirmed the development, with Chief Marketing Officer Chris Capossela stating, that the phone would be the “spiritual equivalent” of its Surface tablets.
The Redmond software and hardware giant definitely has something new in the works, as Microsoft China uploaded a video this week to highlight the Continuum functionality found within supported Windows 10 Mobile smartphones. In the description field for the video were references to Microsoft’s Lumia 950 and Lumia 950 XL flagships along with the Acer Jade Primo.
Also listed among those smartphones was a reference to a Lumia Phone X, which up until this point had never been discussed before. Once word of the Lumia Phone X spread across the Internet, Microsoft promptly edited the description field of the video to remove the reference to the phone.
Surface Phone Mockup (Image credit: Facebook.com/PhoneDesigner)
Taken at face value, Lumia Phone X is a pretty ridiculous name for a smartphone, so this is more than likely a placeholder. Stranger things have happened, but we truly want to believe that this is referencing the mythical Surface Phone, and that Microsoft’s Surface team can truly deliver a worthy flagship to carry the Windows 10 Mobile banner instead of the polycarbonate-clad Lumia 950 and 950 XL.
With that being said, Microsoft’s next smartphone release is said to occur on February 1st, and it will be a relatively low-key affair. The Lumia 650, which is reportedly the last member of the Lumia line, will debut with a fizzle - the smartphone is hardly remarkable, equipped with a Snapdragon 210 SoC, 1GB of RAM, 8GB of internal storage and a 5-inch 720p display.