On the outside, the case is painted in Coca-Cola’s iconic red (Maingear says that it is using automotive quality paint) and has the soft drink company’s logo front and center. But perhaps the coolest modification made to the case is the fully functional coolant reservoir, which is shaped exactly like a Coke bottle and incorporates the company’s signature markings.
Inside, you’ll also find custom Crystal Hardline water cooling and a reconfigured interior layout that mounts the graphics card parallel to the motherboard. As for the all-important hardware specs, the Rush 1ofONE Coke eSports has a deca-core Intel i7-6950X processor, an EVGA X99 Micro 2 motherboard, two NVIDIA GeForce GTX 1080 graphics cards in SLI, 16GB of Kingston HyperX Fury DDR4-2666 memory, and a 512GB Samsung 950 Pro NVMe SSD.
“Coke is a simple pleasure – and we believe that fun, everyday gaming moments go better with a refreshing ice-cold Coke,” said Matt Wolf, Coca-Cola’s Vice President of Entertainment. “We are excited to bring this to life through this unique and beautiful custom PC.”
Maingear says that this Coca-Cola-themed gaming PC is the first in the 1ofONE series, which will expand to include partnerships with other iconic brands to create custom one-off systems. If Maingear is looking for some suggestions on other brands to hook up with, how about LEGO?