LG 77-Inch C6 OLED 4K Smart TV Drops $500 To Hit A Record Low Price

by Paul Lilly — Sunday, October 25, 2026, 09:19 AM EDT

As we approach the end of October, you might be inclined to put off any major purchases until manufacturers and their retail partners roll out the red carpet for Black Friday and Cyber Monday shoppers, especially now that it's become a seasonal event rather than an extended weekend of sales. However, you don't necessarily have to wait. If you're in the market for a new TV, there's a notable discount available on LG's OLED Evo AI C6 4K Smart TV that brings it down to its all-time low price.

77-Inch LG OLED Evo AI C6 4K Smart TV Hits All-Time Low At Amazon And Best Buy

You can score the 77-inch LG OLED Evo AI C6 4K Smart TV for a record low $1,999.99 at Amazon and Best Buy (save $500). It's a killer price for one of the best OLED TV options on the market when balancing price and performance.

Technically, the largest models within the C6 Series—the 77-inch and 83-inch size options—are designated as C6H models to highlight a key difference between the biggest two models versus the 65-inch and below models. The 77-inch and 83-inch feature a tandem OLED panel with LG's Hyper Radiant technology, compared to updated OLED-EX panels on the rest of the lineup.

As our friends at Rtings highlight, the C6H is basically a more advanced version of the C6, which paved the way for the 77-inch model earning a high 8.8 mixed usage score in the site's official evaluation, along with hitting 9.0 in individual home theater and gaming categories.

Powered by LG's alpha 11 AI Processor Gen3, the company touts 3.2x higher brightness than the previous generation, along with the usual host of features and amenities, including a native 165Hz refresh rate, full-bandwidth HDMI 2.1 connectivity, and Dolby Vision and HDR10 support.

In addition to the 77-inch model being on sale, every other size option is discounted too:

83-inch LG OLED Evo AI C6 4K Smart TV: $3,299.99 at Amazon and Best Buy (save $700)
77-inch LG OLED Evo AI C6 4K Smart TV: $1,999.99 at Amazon and Best Buy (save $500)
65-inch LG OLED Evo AI C6 4K Smart TV: $1,399.99 at Amazon and Best Buy (save $300)
55-inch LG OLED Evo AI C6 4K Smart TV: $999.99 at Amazon and Best Buy (save $400)
48-inch LG OLED Evo AI C6 4K Smart TV: $999.99 at Amazon and Best Buy (save $600)
42-inch LG OLED Evo AI C6 4K Smart TV: $1,049.99 at Amazon and Best Buy (save $150)

Those are not typos on the 48-inch and 55-inch models; they are priced the same. Our best guess is because the 48-inch size can more seamlessly pull off double-duty as a PC gaming monitor.

As good as the prices are, you can find OLED TVs for less. As we recently highlighted, Roku's full range of OLED models—Pro Series and Pro Series LX—are now available to purchase, which gives companies like LG, Samsung, and Sony some aggressive competition:

Here are a few more OLED models that are on sale:

Finally, if you're just looking for an inexpensive TV and don't care about OLED, then check out Best Buy's deal of the day on a 70-inch Pioneer Smart Roku TV, which is on sale for $294.99 today (save $215).

Tags: deals, TV, LG, OLED

Paul Lilly

Paul is a seasoned geek who cut this teeth on the Commodore 64. When he's not geeking out to tech, he's out riding his Harley and collecting stray cats.