You are able to pre-register for the game, which will allow you to know almost instantaneously when it is available for download. As of January 31st, nearly 80 million people had downloaded the game for iOS (40 million people downloaded the game within the first four days of availability). By now, that figure is probably fast approaching 100 million.
Super Mario Run is available to download for free, but you are only given access to three early levels to whet your appetite. If you want to unlock the full game, you’ll have to fork over a pretty lofty (for a mobile game) $9.99.
"Pricing was designed to reassure parents that they would be charged just once, not multiple times," said Nintendo concerning Super Mario Run pricing after facing initial backlash. "We hope to maximize the number of people who interact with our characters on mobile, to bridge them to console gaming and to create synergies."
Nintendo had originally envisioned that it would see take-rates for the paid version of Super Mario Run in the double-digits, however, early figures showed that number is hovering around 5 percent.
Given that piracy is sometimes a problem on the Android platform and that Nintendo has an incredibly strict policy regarding protecting its IP, we have no doubt that the always-on internet connection stipulation will carry over to Android devices. Nintendo introduced the anti-piracy measure in the iOS version of Super Mario Run and remains committed to the practice despite public backlash.