Lenovo Promises To Release 12 Moto Mods Per Year For Moto Z Family
Lenovo is making a pretty big push for Moto Z Mods, those snap-on accessories that extend or otherwise improve the functionality of the Moto Z handset. And why not? As one of the company's television commercials points out, the smartphone form factor has remained relatively the same for about the past decade without too much innovation to get excited about. The question is, are Mods the answer?
Motorola's newest daddy seems to think so. Lenovo, which acquired Motorola from Google for $2.91 billion in early 2014, indicated a bit of buyer's remorse earlier this year when it said that it's "integration efforts did not meet expectations." That was after a previous quarterly report indicating that the Motorola purchase brought some profitability to the company's mobile business, and it would like to see more of that.
To make that happen, Lenovo is betting on Mods. As part of its gamble, Lenovo has committed to launching a dozen mods each year. Using our advanced math skills, we can break that down to one per month or three per quarter.
"Our goal is to get more Mods out this year than we did last year, no question," said John Touvannas, Lenovo's director of Moto Mods.
Lenovo will kick off an Indiegogo campaign in January to get things started. It's not clear exactly what the crowdfunding effort will entail, but it will be focused on getting developers more involved in the Mods category. Those with the best Mod ideas will get a Mod kit with the requisite hardware and software to build prototypes. They'll also receive help in turning those ideas into actual shipping products.
So what kinds of Mods can you expect? Lenovo and Moto didn't divulge too much about their plans, but hint at there being deeper access to the camera and possible dual screen solutions. That's just scratching the surface, of course. There's a world of opportunity there, we'll have to see if consumers are accepting of it.
What about you, what types of Mods would you like to see for the Moto Z?
Motorola's newest daddy seems to think so. Lenovo, which acquired Motorola from Google for $2.91 billion in early 2014, indicated a bit of buyer's remorse earlier this year when it said that it's "integration efforts did not meet expectations." That was after a previous quarterly report indicating that the Motorola purchase brought some profitability to the company's mobile business, and it would like to see more of that.
To make that happen, Lenovo is betting on Mods. As part of its gamble, Lenovo has committed to launching a dozen mods each year. Using our advanced math skills, we can break that down to one per month or three per quarter.
"Our goal is to get more Mods out this year than we did last year, no question," said John Touvannas, Lenovo's director of Moto Mods.
Lenovo will kick off an Indiegogo campaign in January to get things started. It's not clear exactly what the crowdfunding effort will entail, but it will be focused on getting developers more involved in the Mods category. Those with the best Mod ideas will get a Mod kit with the requisite hardware and software to build prototypes. They'll also receive help in turning those ideas into actual shipping products.
So what kinds of Mods can you expect? Lenovo and Moto didn't divulge too much about their plans, but hint at there being deeper access to the camera and possible dual screen solutions. That's just scratching the surface, of course. There's a world of opportunity there, we'll have to see if consumers are accepting of it.
What about you, what types of Mods would you like to see for the Moto Z?
