iPhone Game Downloads Expected To Soar Post Holidays

According to data released by PlayHaven and Mobclix, iPhone game usage could set records this week reaching levels that are 28 times greater than the same week between Christmas and New Year’s Day in 2009. PlayHaven is an online universe of fan communities for iPhone games. Mobclix is the industry's largest targeted mobile ad exchange.

"Consumers are looking to personal devices as a key source of entertainment and the game app market is seeing a surge," said Sunil Verma, co-founder of Mobclix. "With the data from last year and information on this year's trends, it's clear that a lot of time and money will be spent on iPhone games this week. Developers are in a good position to monetize their games through smart marketing and ad decisions."

"The week between Christmas and New Years has become the great 'Game Rush' for iPhone games - essentially what Black Friday is to brick and mortar retailers," said Raymond Lau, co-founder and CEO of PlayHaven. "This soaring increase in iPhone game downloads is even more spectacular when you consider the slow holiday sales this year for console game titles."

Lau is referring to the statistic from retail analysts that shows sales of console titles from January through November were down 12% from the same time frame last year. Perhaps part of the decline is due to the fact that consumers are increasingly looking to their mobile devices for entertainment. There are currently more than 15,000 game titles available in the App Store.

In addition to an increase in game usage, PlayHaven expects more game and application sales to originate outside of the App Store in the coming year. Lau believes up to 25% of iPhone application purchases could originate from a location other than iTunes or the App Store by the end of 2010. PlayHaven is hoping to capitalize on the increasing complexity of finding an application in the broad array of titles available.

Graphical Data, Courtesy:  Mobclix

The Mobclix PlayHaven forecast for iPhone game sales is based on analysis from the Mobclix mobile ad exchange. Using historical app download data, Mobclix calculated a projection based on the increased number of Apple mobile devices sold during the year.