Intel Preparing Centrino Pro Campaign
DigiTimes reports that Intel is preparing to spend $300 million on their campaign to promote the new Centrino Pro (Santa Rosa) platform. Timed around the launch of Microsoft's upcoming Vista operating system, the Centrino Pro platform will also introduce an 800MHz FSB, 4MB of L2 cache, Gigabit and wireless 802.11a/g/n, as well as support for Intel's Active Management (AMT) and Virtualization Technology (VT). With market analysts expecting the mobile segment to sustain the 25% growth year over year, Intel's strong push for notebooks seems more than justified.
The pairing of Intel's Santa Rosa platform and the Microsoft Windows Vista OS will bring the most efficiency to the worldwide notebook market, Taiwan notebook makers commented. Vendors including Acer and Hewlett-Packard (HP) have significantly revamped each of their respective product design roadmaps for 2007, such as ultra-slim and one-spindle notebooks featuring 10.4-, 12.1- and 13.3-inch widescreen displays, the makers indicated. Consequently, consumer notebook orders for 2007 have drawn more attention from first-tier notebook manufacturers, according to the makers.
