Hulu: An Evil Plot to Destroy the World anted up for some prime Super Bowl viewership with a deliciously evil commercial featuring NBC sitcom 30 Rock's Emmy award winning actor Alec Baldwin.  The ad, called "Alec and Huluwood" starts with the star stepping into the Hollywood sign and taking an elevator below to what appears to be an underground laboratory.  " You know they say TV will rot your brain. ", Baldwin says on the ride down. " That's absurd. TV only softens the brain like a ripe banana. To take it all the way we've created Hulu. "

He goes on to explain that Hulu takes over where TV leaves off by providing " cerebral gelatinizing shows ". And, there's nothing we can do to stop it -" what are you going to do turn off your TV and your computer? "
After Baldwin makes a reference to eating brains a tentacle slides out of his jacket slicks his hair and straightens his tie as he says "cause, we're aliens and that's how we roll". Then an announcer gives the tag line " Hulu, an evil plot to destroy the world.  Enjoy."

This prime positioning of is sure to attract a lot of first time viewers that have never even heard about the online video site co-owned by NBC Universal, News Corp. and Providence Equity Partners.  Hulu offers online videos clips, TV shows, and movies that feature limited (as compared to broadcast TV) advertisements.

Tags:  Hulu, video