Huawei Plots Expansive US Marketing Campaign To Push Smartphones And Wearables
Will your next mobile device come from Huawei? Don't rule it out, even if you've never heard of the company. Huawei makes some downright sexy looking mobile devices, though its presence in the United States is limited, in part because of a House Intelligence Committee report in 2012 ago saying that Chinese telecom firms Huawei and ZTE pose security threats to the U.S.
Over two years removed from the report, Huawei plans to focus on the U.S. market and win over consumers by launching several new smartphones and wearable products stateside, which it will promote with a marketing push, according to Reuters. The company didn't say how much it plans to spend on marketing its devices, though it will take advantage of traditional advertising, online promotions, and even sports team sponsorships.
Once challenge Huawei faces is overcoming an image associated with cheap and inferior technology products. Huawei is China's second largest smartphone player with more than $40 billion in annual revenue, though that doesn't account for much in the U.S. where companies like Samsung, Apple, and HTC have much stronger presences.
Another hurdle that might be in Huawei's way is the willingness of U.S. carriers to offer the company's devices. Though reviews of the company's high-end phones have been generally favorable, it's still largely an unknown brand. At present, none of the big four (Verizon, AT&T, Sprint, or T-Mobile) carry a single Huawei device.
Over two years removed from the report, Huawei plans to focus on the U.S. market and win over consumers by launching several new smartphones and wearable products stateside, which it will promote with a marketing push, according to Reuters. The company didn't say how much it plans to spend on marketing its devices, though it will take advantage of traditional advertising, online promotions, and even sports team sponsorships.
Once challenge Huawei faces is overcoming an image associated with cheap and inferior technology products. Huawei is China's second largest smartphone player with more than $40 billion in annual revenue, though that doesn't account for much in the U.S. where companies like Samsung, Apple, and HTC have much stronger presences.
Another hurdle that might be in Huawei's way is the willingness of U.S. carriers to offer the company's devices. Though reviews of the company's high-end phones have been generally favorable, it's still largely an unknown brand. At present, none of the big four (Verizon, AT&T, Sprint, or T-Mobile) carry a single Huawei device.
