Once again, Apple saw long lines at some of its stores by customers wanting to snag a new iPhone XS or iPhone XS Max. Don't worry yourself about buyers standing out in the sunlight for too long, though, because Huawei was kind enough to bring some shade. No, we're not talking about umbrellas or makeshift tents, but a different kind of shade.
Huawei was spotted giving away free power banks to customers in line for a new iPhone model at Apple's store on Orchard Road in Singapore. That particularly location is Apple's first store in Southeast Asia, which opened for business around a year and a half ago.
The power bank has a 10,000 mAh capacity and sells for 80 Singapore dollars (around $59 in US currency). Huawei told Mothership that it gave away around 200 power banks to customers waiting in line for a new iPhone. The free power banks came with a note that reads, "Here's a power bank. You'll need it. Courtesy of Huawei."
Huawei's marketing stunt was the company's way of mocking the relatively low capacity batteries inside the new phones. The iPhone XS comes with a 2,658 mAh battery, down from the 2,716 mAh capacity battery found in the previous generation iPhone X, according to a recent teardown. There's a slightly larger battery in the bigger iPhone Max XS, rated at 3,174 mAh. Huawei, meanwhile, offers a 4,000 mAh capacity battery in its flagship P20 Pro handset.
Of course, there is more to battery life than raw capacity. Despite the smaller battery on the iPhone XS, Apple claims users can expect up to 30 minutes longer operation than the iPhone X, and up to 1.5 hours more battery life on the iPhone XS Max. We'll have more to say on actual battery life if and we when get a new generation iPhone in for review.
In any event, this is a bold move by Huawei. The company was recently caught cheating in benchmarks (Huawei calls it optimizing), prompting UL Benchmarks to de-list affected models from its 3DMark database. Huawei claims that it's not the only manufacture to game the benchmarking scene, and is working with UL Benchmarks to come with updated tests that accurately measure smartphone performance.