HTC Readying Flagship Phone Code Named M7 To Take On Samsung and Apple

It's a little ironic that HTC played perhaps the most critical role in popularizing the Android platform back when it first launched, but is now playing catch-up with the competition. Everyone is, really, Recent data released by Gartner revealed that HTC's share of the worldwide mobile phone market is just 1.8 percent, way below that of Samsung, which accounts for 22 percent of all handsets. Be that as it may, don't go writing HTC's obituary just yet.

HTC recently reassessed its mobile strategy and decided to focus on releasing a handful of quality devices (and ramp up marketing efforts) rather than bombard the market with a million handsets. One of those devices is the upcoming HTC One (M7), which is scheduled to launch in Europe on March 8 and in the U.S. on March 22, HTCSource reports.

HTC One (M7)
Image Source: HTC via

As the rumor goes, the HTC One will launch on AT&T, T-Mobile, and Sprint with 32GB of internal storage starting at $200 with a two-year service agreement. There will also be a 64GB model for $300.

The HTC One will make a case for itself over competing Samsung and Apple phones by bringing some high-end specs to the table, including a 5-inch HD display, uni-body aluminum chassis available in black or white, 1.7GHz quad-core SnapDragon S4 Pro processor, front-facing stereo speakers, and a 13MP rear-facing camera.