Via brings some novel characteristics to HP. The processor consumes only 20 watts of power, relatively low for a desktop chip. IT managers around the world are trying to curb power consumption by buying more energy-efficient servers and desktops. Reducing energy consumption has been a particularly acute issue in China where much of the electricity is produced through coal-burning power plants, a major source of pollution in the country.
The company also can tout Chinese credentials. Although based in Taiwan, Via has been working with PC makers in mainland China, and PCs that contain its chips are sold as having a "Chinese heart."