Other niche cellphone marketers are saying "move along people, nothing to see here," but Mobile ESPN is folding its tent after less than a year. On the face of it, it seemed strange right away. If you're crazy enough about sports to pay attention to them all the time, you're unlikely to settle for seeing it on such a small screen. And businesses that pay the freight for such things would have to be crazy to give out such things to already distracted employees.
No more 17 pixel players dancing in a fruit label sized endzone. It was not meant to be.