Facebook Conforms To iOS 14 Privacy Push Following Apple CEO's Explosive Rhetoric Attack
Facebook's move comes just days after Apple CEO Tim Cook delivered some rather harsh rhetoric aimed at the company. Cook blasted the Facebook -- while not mentioning it by name -- stating at the European Computers, Privacy & Data Protection (CPDP) conference, "At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good and the longer the better." He went on to dig the knife a bit deeper, adding, "It is long past time to stop pretending that this approach doesn't come with a cost — of polarization, of lost trust and, yes, of violence."
Facebook contends that Apple is merely playing lip service with its privacy push, and that it is punishing Facebook and millions of other businesses that rely on data tracking. Zuckerberg says that Apple doesn't hold its own apps up to the same scrutiny, and that "its claims about privacy [are] often misleading."
"We are also seeing Apple's business depend more and more on gaining share in apps and services against us and other developers," said Zuckerberg in a recent earnings call, where he also added that Apple is becoming one of Facebook's biggest competitors. "So, Apple has every incentive to use their dominant platform position to interfere with how our apps and other apps work, which they regularly do to preference their own."
Facebook is depending on platforms like Android and iOS/iPadOS to allow its users to communicate daily, so it must adhere to those policies or face expulsion the their respective app stores. However, given its business model, Google's Android is more forgiving than Apple when it comes to giving app developers more freedom to operate as they see fit.