Dell’s New Enterprise Solutions All About End-to-End Speed and Simplicity

Dell used to be a company with a clever sales strategy that sold PCs, but it has increasingly focused on the IT/data center market. Dell has proved that as of late with a slew of acquisitions (a dozen just in the last year or so) and a substantial investment in R&D, and today it announced new enterprise solutions based around the idea of speed and simplicity.

Dell’s concept of IT is that it is now completely intertwined with the business side of a company and that a company’s IT infrastructure is a crucial part of an organization’s ability to compete and adjust in these rapidly changing times. The slow guy, the one who adapts last, loses.

To that end, Dell introduced an end-to-end suite of enterprise tools geared for “simplified management, increased performance and superior long term value” with 10GbE support that alleges to boost IT performance by factor of 10.

The suite consists of several components, including Dell’s 12th-generation PowerEdge Servers, with 2nd-generation embedded systems management for handling lifecycle information; Dell EqualLogic PS6110 and PS4110 storage arrays; and Dell’s Virtual Network Architecture (VNA). Dell’s vStart for Dell Private Cloud, which is designed to help companies quickly deploy their own private cloud, desktop virtualization tools for easy PC management and security, and business intelligence delivery with the Dell Quickstart Data Warehouse Appliance, which is specifically designed for mid-market and departmental users.

Most of the parts of the suite are available today, including the EqualLogic storage arrays, Desktop Virtualization Solutions, and 10GbE VNA components, while the new PowerEdge Servers are coming “in the near future”. Presumably, that will be within weeks, as Dell has vStart and the Quickstart Data Warehouse Appliance (the latter of which is in beta) pegged for release in Q2 2012.

Dell is wise to fight hard in the IT space; data drives everything these days, from personal data to proprietary knowledge to market research to handling data in the cloud, and whoever figures out the fastest, safest, and most effective way of turning that data into profitability (however you want to define that) for companies will find success.

Dell looks to be all in; the company has conducted extensive market research, created an entire software group dedicated to developing these tools further, spent freely on acquisitions, and doubled the size of its enterprise business in the last year.