Cablevision Brings Optimum Experience To iPad

If it's not one cable company, it's another. While Big Cable in general has been skiddish when it comes to giving Internet-only subscribers access to certain online content portals, one thing that they've seemed to embrace is Apple's iPad. It's hard to truly pinpoint why that's the case, but it's proving true. Time Warner Cable recently released an iPad app of their own, and now Cablevision is doing something similar. The ISP's new Optimum app allows customers to enjoy "hundreds" of cable channels, VOD, enhanced and searchable guide information right on their tablet, not to mention DVR controls.

This is easily one of the most fully-featured cable-iPad apps to date; this one not only allows content to be consumed, but also for it to be used as a remote control device. Best of all, it's available for no extra charge if you're an Optimum subscriber, and unlike some rival companies, there's nothing gimped up here. According to Cablevision, the "application delivers the full cable television experience to the tablet device, and allows the iPad to function as a television." Sounds like a winner to us...if only there were remote streaming.

Cablevision's New Optimum App Delivers the Full Cable Television Experience to an iPad in the Home

Customers Can Enjoy Cable Television Service Including Hundreds Of Channels, Video On Demand, Enhanced And Searchable Guide Information And DVR Controls On Their Tablet Device, Which Functions As A Television In The Home

Available At No Additional Cost To Existing Optimum Cable Television Customers

BETHPAGE, N.Y., April 2, 2011 /PRNewswire/ -- Cablevision Systems Corp. (NYSE: CVC) today announced the launch of the Optimum App for iPad, which allows its cable television customers to experience iO TV digital cable – including access to hundreds of channels and video on demand (VOD) – on an iPad in the home.  The application delivers the full cable television experience to the tablet device, and allows the iPad to function as a television.  Like all additional outlets, it is free to existing Optimum cable television customers.

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In addition to approximately 300 live channels and access to VOD, the Optimum App for iPad integrates enhanced guide information that makes it easier than ever before for customers to find the content they already receive as part of their cable television subscription.  Programming is fully searchable, including by genre, and the application includes the ability to schedule DVR recordings and manage previously-recorded content.

"This application allows the iPad to function as a television, delivering the full richness and diversity of our cable television service to a display device in the home," said Tom Rutledge, Cablevision's chief operating officer.  "It gives our customers the additional flexibility and convenience of watching television throughout the home, in places where set-top boxes might not be ideal or even practical, like the kitchen, bathroom or work room.  This is the future of Advanced Digital Cable televisions served with virtual set-top boxes, and just one of many digital displays we are going to be serving through a variety of applications," Mr. Rutledge concluded.

Cablevision uses its secure and proprietary Advanced Digital Cable television network to deliver cable programming to customers for viewing on the Optimum App for iPad, and content is not delivered over the Internet.  The application turns the iPad into an additional television, enabling Cablevision customers to view the same live programming and VOD content already being delivered to other TVs in the home as part of the service they have paid for.  Cablevision has the right to distribute programming over its cable system to iPads configured in this way under its existing distribution agreements with programming providers.  Cablevision has been serving customers with switched digital cable for more than five years.  Advanced Digital Cable allows the company to switch in multiple digital formats, as its customers continue to buy the latest display devices.  Customers do not need to have Internet access to use the Optimum App for iPad.

Cablevision plans to deploy additional applications that deliver the same experience to other tablets and display devices, functioning as televisions.  The company plans to integrate remote control functionality into the Optimum App for iPad this summer.