Borders To Get Kobo eReader In June

by Jennifer Johnson — Monday, May 10, 2010, 01:37 PM EDT

Another bookstore is jumping on the eBook craze. Borders online recently announced plans to offer the Kobo eReader. The eReader is currently available for pre-order at www.borders.com/koboereader. It will ship in time for Father's Day.

The new Kobo eReader is an affordable eInk device that will come preloaded with the Borders eBook app and 100 classic books. The eReader can store up to 1,000 eBooks. Customers will be able to access over a million titles including many of today's best sellers through USB or wirelessly through Bluetooth.

“The Kobo eReader is the eReader for everyone and is now available in the U.S. – launching at Borders,” said Michael Serbinis, CEO of Kobo. “At $149.99 the Kobo eReader is roughly $100 less than the other eReading devices out there, so it provides a great way to start eReading without breaking the bank. We couldn’t be happier about partnering with a brand like Borders which shares our commitment to technological innovation, high quality, and customer value.”

In addition to the Kobo eReader, Kobo also offers free apps for the iPhone, iPad, BlackBerry, Palm Pre, and Android. The eReader application can synchronize with a user's Kobo account and any Kobo-enabled device.

Tags: ebook, E-reader, e-ink, Kobo, Borders

Jennifer Johnson

Jennifer grew up around technology. From an early age, she was curious about all things related to computers. As a child, Jennifer remembers spending nights with her dad programming in BASIC and taking apart hard drives to see what was inside. In high school, she wrote her senior term paper on her experiences with building custom computers.

Jennifer graduated from the Jeffrey S. Raikes School of Computer Science and Management at the University of Nebraska at Lincoln. After college, she began writing full-time for various PC and technology magazines. Later, she transitioned to the Web. In these roles, Jennifer has covered a variety of topics including laptops, desktops, smartphones, cameras, tablets, and various consumer electronics devices. When she's not playing with or writing about the latest gadget, Jennifer loves to spend time with her family, capture memories with her camera, and scrapbook.

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