Another victory for people scared of the outside world (we hear it's dangerous out there) came today when Blockbuster bought Movielink for an undisclosed sum that is rumored to be $50 million.
“Blockbuster said Wednesday it is buying the digital movie-download service Movielink, giving it a stronger online foothold to compete with its rival.
The Dallas-based video rental chain said it would continue to operate Movielink as a stand-alone service but eventually make elements of it available through Blockbuster’s online-ordering, mail-delivery service.”
Whether or not this acquisition will allow Blockbuster to catch up to Netflix in the online delivery market is open to debate.