In response, rival AT&T has essentially given T-Mobile the one-finger salute by offering its own very pointed incentive plan: Up to $450 per line when customers switch from T-Mobile to AT&T and trade in their old smartphone.
Note well that this deal isn’t for all of the other three major carriers--it’s just for T-Mobile. Pointed, indeed.
Breaking down the offer, AT&T will offer a $200 credit per line to those who switch in addition to up to $250 on a “promotion card” with a smartphone trade-in. Obviously, the value of the promotion card will vary according to the age and quality of the smartphone.
There are some criteria to worry about in there, though; the $200 per line credit only applies “when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price, or activate a device they currently own”.
Still, the T-Mobile deal is currently just a rumor while this AT&T business is available starting today. And this, folks, is how competition works for consumers.