Asus ZenFone 3 Family Includes Unibody ‘Deluxe’ With Invisible Antennas, Snapdragon 820, 6GB RAM

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Asus definitely impressed us with its ZenFone 2 family of products, which offered solid performance (via an Intel Atom SoC) and very attractive pricing off-contract and unlocked. Asus is back at it again with the new ZenFone 3 Android smartphone lineup, and the Taiwanese company is once again turning heads for all the right reasons.

Starting off with the range-topping model, we have the ZenFone 3 Deluxe which sports an aluminum unibody design with absolutely no antenna lines. How Asus managed to beat competitors like HTC and Apple to the punch (which use unibody designs with plastic antenna lines) remains to be seen.

The ZenFone 3 Deluxe features a large 5.7-inch Super AMOLED display with a Full HD resolution. While some may be disappointed by the absence of a QHD screen, it should result in better battery life. Powering the smartphone is a Qualcomm Snapdragon 820 processor with up to 6GB of RAM, and you’ll find Adreno 530 graphics and an integrated Qualcomm X12 LTE modem.

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Other features include a 23MP main camera (Sony IMX318 sensor) with f/2.0 lens and optical image stabilization, a rear-mounted fingerprint sensor, and a USB 3.0 Type-C port with Quick Charge 3.0 support.

Moving on, the ZenFone 3 sits a little lower on the specs ladder with its 5.5-inch Full HD display. Unlike the ZenFone 3 Deluxe with its metal unibody design, the ZenFone 3 opts for 2.5D Gorilla Glass on the front and back of the device. Processing duties are handled by a Snapdragon 625 processor with 4GB of RAM, while additional features include a 16MP rear camera with Asus TriTech autofocus and a rear-mounted fingerprint sensor.

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The final member of Asus’ new smartphone family is the ZenFone 3 Ultra. This smartphone features a massive 6.8-inch Full HD display, which would make holding the device up to your head for phone calls looks positively comical. The ZenFone 3 Ultra also features a unibody design that ditches the antenna lines and uses the same 23MP Sony image sensor for its rear camera as the ZenFone 3 Deluxe. The ZenFone 3 Ultra is powered by a Snapdragon 652 processor with 4GB of RAM and uses a huge 4,600 mAh battery with Quick Charge 3.0 support.

The ZenFone 3, ZenFone 3 Ultra and ZenFone 3 Deluxe are priced at $249, $479 and $499 respectively.

Brandon Hill

Brandon Hill

Brandon received his first PC, an IBM Aptiva 310, in 1994 and hasn’t looked back since. He cut his teeth on computer building/repair working at a mom and pop computer shop as a plucky teen in the mid 90s and went on to join AnandTech as the Senior News Editor in 1999. Brandon would later help to form DailyTech where he served as Editor-in-Chief from 2008 until 2014. Brandon is a tech geek at heart, and family members always know where to turn when they need free tech support. When he isn’t writing about the tech hardware or studying up on the latest in mobile gadgets, you’ll find him browsing forums that cater to his long-running passion: automobiles.

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