Starting off with the range-topping model, we have the ZenFone 3 Deluxe which sports an aluminum unibody design with absolutely no antenna lines. How Asus managed to beat competitors like HTC and Apple to the punch (which use unibody designs with plastic antenna lines) remains to be seen.
The ZenFone 3 Deluxe features a large 5.7-inch Super AMOLED display with a Full HD resolution. While some may be disappointed by the absence of a QHD screen, it should result in better battery life. Powering the smartphone is a Qualcomm Snapdragon 820 processor with up to 6GB of RAM, and you’ll find Adreno 530 graphics and an integrated Qualcomm X12 LTE modem.
Other features include a 23MP main camera (Sony IMX318 sensor) with f/2.0 lens and optical image stabilization, a rear-mounted fingerprint sensor, and a USB 3.0 Type-C port with Quick Charge 3.0 support.
Moving on, the ZenFone 3 sits a little lower on the specs ladder with its 5.5-inch Full HD display. Unlike the ZenFone 3 Deluxe with its metal unibody design, the ZenFone 3 opts for 2.5D Gorilla Glass on the front and back of the device. Processing duties are handled by a Snapdragon 625 processor with 4GB of RAM, while additional features include a 16MP rear camera with Asus TriTech autofocus and a rear-mounted fingerprint sensor.
The final member of Asus’ new smartphone family is the ZenFone 3 Ultra. This smartphone features a massive 6.8-inch Full HD display, which would make holding the device up to your head for phone calls looks positively comical. The ZenFone 3 Ultra also features a unibody design that ditches the antenna lines and uses the same 23MP Sony image sensor for its rear camera as the ZenFone 3 Deluxe. The ZenFone 3 Ultra is powered by a Snapdragon 652 processor with 4GB of RAM and uses a huge 4,600 mAh battery with Quick Charge 3.0 support.
The ZenFone 3, ZenFone 3 Ultra and ZenFone 3 Deluxe are priced at $249, $479 and $499 respectively.