Apple’s New Chicago Retail Store Has A Big MacBook Laptop For A Roof

by Marco Chiappetta — Saturday, June 24, 2017, 10:53 AM EDT

Regardless of how you feel about the company, there is no denying that Apple excels at industrial design. The iPhone, Macbook Air, and even its retail stores have all spurred copycats the world over. Apple’s latest retail store, which is currently under construction, however, won’t be copied anytime soon. Why? Because it’s got a giant Macbook for a roof...

Image credit: DNAInfo

The 20,000 square foot store is located in Chicago, in Pioneer Court on N. Michigan Ave. The exterior walls of the multi-level store are virtually all-glass, so passers-by can peer all the way through to the other side

The interior layout will feature many of the same, minimalist design elements as current retail store locations, but capping everything off is a flat, roof with curved corners and tapered edges that looks much like the lid on a Macbook or an iPad flipped screen-side down.

Though the roof has been visible for some time, it was a couple of days ago when workers placed a giant Apple logo at the center of the roof that witnesses made the connection. The logo was removed a few hours later, but we suspect it will be back at some point.

Tags: Apple, Macbook, (NASDAQ:AAPL), chicago

Marco Chiappetta

Marco's interest in computing and technology dates all the way back to his early childhood. Even before being exposed to the Commodore P.E.T. and later the Commodore 64 in the early ‘80s, he was interested in electricity and electronics, and he still has the modded AFX cars and shop-worn soldering irons to prove it. Once he got his hands on his own Commodore 64, however, computing became Marco's passion. Throughout his academic and professional lives, Marco has worked with virtually every major platform from the TRS-80 and Amiga, to today's high end, multi-core servers. Over the years, he has worked in many fields related to technology and computing, including system design, assembly and sales, professional quality assurance testing, and technical writing. In addition to being the Managing Editor here at HotHardware for close to 15 years, Marco is also a freelance writer whose work has been published in a number of PC and technology related print publications and he is a regular fixture on HotHardware’s own Two and a Half Geeks webcast. - Contact: marco(at)hothardware(dot)com