Unlike previous releases of Apple's (PRODUCT)RED iPhones, the new iPhone 8 and iPhone 8 Plus ditch the white front in favor of black. After all the complaining that Apple endured with last year's (PRODUCT)RED iPhone 7 release, it's good to see that the company actually listened to its critics. We must admit, it does look farbetter with the red/black color scheme. The only odd design choice is the silver Apple logo on the back -- perhaps black would have been a better choice, but that's just nitpicking.
“This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple VP of Product Marketing. "We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do."
Other than the fresh coat of paint, nothing else has changed with regards to the latest additions to the iPhone family. That means that both the (PRODUCT)RED iPhone 8 and iPhone 8 Plus are still powered by A11 Bionic processors and are available with either 64GB or 256GB of onboard storage. And interestingly, Apple didn't announce a (PRODUCT)RED iPhone X. That's a rather startling omission for the company's flagship smartphone.
Pricing starts at $699 for the (PRODUCT)RED iPhone 8, or $799 for the (PRODUCT)RED iPhone 8 Plus. Preorders open up tomorrow, and the smartphones will begin shipping on April 13th. A (PRODUCT)RED iPhone X Leather Folio case will be available starting tomorrow priced at $99.